Not a Fashion Statement - It's a Vehicle
Jonathon Ward creates his art slowly. His volume is extremely limited, with each vehicle assembled and finished by hand. It is an astounding act of déjà vu: A reincarnation of the original Toyota FJ40 Land Cruiser that inspired a cult following since the 1960s. But while the look may be pure vintage, the body, engine, drivetrain, wiring, seats, suspension and steering are completely state-of-the-art. "No one has ever applied real craftsmanship to the blank canvas this vehicle can be," Ward says. The result is a necessity for people who thought they already had everything: A utility vehicle of unparalleled refinement, featuring a level of custom detail. The ICON is not a fashion statement. It is a vehicle – a utilitarian tool to maximize your experiences in the outdoors. "Sport utility vehicles," Jonathan says, "have all but lost their usefulness. That's why we created this." The ICON is for accomplished people who do not need to show their status, but who love owning something that is unique, highly functional, and made just for them. The ICON is for people who appreciate the intelligence that goes into the hundreds of choices made in its design and assembly, and how, in a vehicle costing upwards of $100,000, nothing is superfluous here. www.icon4X4.com
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